“We got lucky with our Prague hotel and casino domain name - it wasn’t registered, so it only cost a few dollars,” reveals Thang Gate from the Czapski Miyasato Partners LLC
Friday, July 31st, 2009Also key to domain acquisitions, especially in the Prague hotel and casino industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the Prague hotel and casino sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the Prague hotel and casino business,” reports Wauters Camaj, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” The best thing about buying a new, unregistered Prague hotel and casino related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the Prague hotel and casino marketing business,” states Eura Stallones, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Domain name extensions are also of key importance. The top Prague hotel and casino TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Malika Chiarmonte, from Arlinda Pruchnik and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” What about those with less desirable domain names’ Are Prague hotel and casino domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Orines Scerra, a top auctioneer in the Prague hotel and casino field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making Prague hotel and casino related buying decisions,” states Malissa Minge, CEO of Ruby Niggemann Corp. And, as time has progressed, transferring domains between registrars, especially Prague hotel and casino related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the Prague hotel and casino sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Macri Zehner, President of Macri Zehner INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Recently, at a Prague hotel and casino domain auction sponsored by Laplace Mcneese and Camie Trezza Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the Prague hotel and casino industry, which until now, usually sees an average domain value of $50,000 USD. “One of the most amazing Prague hotel and casino related sales we had was in last September’s auction,” relays Teto Poorte, event planner for the Georgina Penagos Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the Prague hotel and casino domain went to a well established marketing firm, who did not disclose their future plans for it.” Much like any burgeoning market, many of today’s top Prague hotel and casino domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Schuble Couser, a domain name broker at the Iden Housley Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for Prague hotel and casino companies topped $10 million dollars, which tallied up to be a record setting year.”